Even the cleanest automobiles on the highway aren’t immune from accusations of greenwashing.
Hyundai Motor Co.’s UK unit has been ordered to chorus from saying on its web site that one among its hydrogen gasoline cell automobiles “purifies the air because it goes” as a result of the nation’s Promoting Requirements Authority discovered the declare deceptive.
In its ruling made public Wednesday, the ASA stated customers would perceive Hyundai’s promoting to imply that “the automobile total had negligible environmental affect and would take away impurities from the air because it was pushed, such that no impurities attributable to driving it could stay within the air.”
Though Hyundai made the case to the ASA that its declare was based mostly on the automobile having an on-board air-purification system that filters gases and fantastic mud, the authority stated the advert should not seem once more. Whereas the Nexo doesn’t emit exhaust like autos that run on inner combustion engines, it nonetheless releases particulates on account of brake and tire put on.
The ruling is a reminder that shifting to electrical and hydrogen gasoline cell-powered automobiles received’t utterly eliminate transportation emissions. Particles from brakes, tires and road-surface put on are accountable for effectively over half of particulate air pollution from highway transport, in keeping with the federal government’s Air High quality Professional Group.
Britain has been in breach of its personal nationwide and European Union air-quality guidelines for years. Final yr, a coroner for the primary time dominated that air air pollution was a big consider the reason for a demise — a 9-year-old woman in south London.
Prime Minister Boris Johnson introduced late final yr that the UK will cease permitting gross sales of latest automobiles that run solely on gasoline and diesel engines from 2030, and require that each one new autos be absolutely electrical from 2035.
This story has been printed from a wire company feed with out modifications to the textual content. Solely the headline has been modified.
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