A brand new London-wide promoting marketing campaign has launched as we speak [22 February] encouraging drivers to show off their engines when parked to chop air air pollution.
Led by the Metropolis of London Company and Camden Council, and funded by the Mayor of London, the ‘Engine Off, Each Cease’ marketing campaign options posters and billboards on roadside websites and petrol stations throughout the capital.
Drivers are additionally being reached with radio adverts, movies and social media, in a bid to alter behaviour.
The four-week mission highlights air air pollution as an “invisible killer” and a harmful day by day actuality for a lot of Londoners.
Through the present nationwide lockdown, any journeys by motorcar are strongly discouraged, except they’re important for work, enterprise or different legitimate causes comparable to searching for necessities.
Posters reveal the quantity of invisible poisonous fumes spewed from only a single idling car engine.
Idling automobiles emit pollution together with nitrogen dioxide and particulate matter, that are linked to bronchial asthma, coronary heart illness, persistent bronchitis and most cancers.
Individuals with respiratory circumstances, the aged, pregnant ladies and kids are significantly susceptible.
It’s estimated that yearly greater than 4,000 Londoners die prematurely from long-term publicity to air air pollution*.
The marketing campaign, which is predicted to achieve over 8 million individuals throughout the capital, is a part of Idling Motion London, which sees 30 London native authorities and the Metropolis of London Company becoming a member of forces to drive down poisonous air.
Chairman of the Metropolis of London Company’s Environmental Providers Committee, Keith Bottomley, stated:
“This marketing campaign carries a really clear name to motion for London’s drivers to safeguard public well being.
“Air air pollution is the biggest environmental danger to public well being with as much as 36,000 individuals dying prematurely yearly within the UK.
“Switching off when parked is among the best methods to drive that quantity down.
“This easy change in behaviour will make an actual constructive distinction. We want all the capital’s drivers to play their half in ridding this metropolis of poisonous air and saving lives.”
Sadiq Khan, Mayor of London stated:
“Engine idling is totally pointless and threatens the well being of anybody shut by. Air air pollution isn’t just a central London drawback, which is why I’m glad London boroughs have joined this name to advertise ‘Engine Off, Each Cease’.
“Supporting boroughs by the Mayor’s Air High quality Fund is simply one of many methods I’m working to enhance London’s air, together with cleansing up London’s buses, tackling air air pollution round faculties and, in October this 12 months, increasing the Extremely Low Emission Zone as much as the North and South Round roads to chop air pollution for tens of millions extra Londoners.”
Councillor Adam Harrison, Cupboard Member for a Sustainable Camden, stated:
“Through the present lockdown, by which solely important journeys are allowed, a lot of individuals have stated simply how a lot they loved the quieter, low-traffic streets in London. We must always be taught from this and go additional in defending individuals’s well being by slicing air air pollution.
“This begins with slicing out avoidable air pollution from engine idling. We’re due to this fact calling on people and companies to again our ‘Engine Off, Each Cease’ marketing campaign and make a pledge to scale back emissions by avoiding engine idling wherever attainable.”
As a part of the marketing campaign, the Idling Motion London crew will probably be working webinars for college youngsters, residents, employees, and drivers to be taught extra about air air pollution and tips on how to deal with engine idling.
The Engine Off Each Cease launch occasion takes place as a ‘Name to Motion’ webinar on 23 February at 4-5pm the place residents, companies, and neighborhood teams can learn how they will get entangled with the month lengthy marketing campaign and to showcase what our mission companions have been doing to deal with idling. Register on Eventbrite right here – https://www.eventbrite.co.uk/e/engines-off-every-stop-launch-tickets-140263314349
Companies, residents, faculties, and neighborhood teams can get entangled by signing the Engines Off pledge and utilizing free toolkits and different sources, which offer straightforward and sensible steps to tackling idling engines.
For extra details about tips on how to get entangled, head to our web site www.idlingaction.london
Watch the “Engine Off Each Cease” movie right here: https://youtu.be/-sCXaziyWnw
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