No, the e-mail isn’t faux.
Andrew Frick, Ford vice chairman of gross sales for the U.S. and Canada, did write and ship an e mail to 4,500 prospects on Tuesday saying their all-electric autos can be delayed.
The “high quality examine” delay will last as long as 30 days, although the “workforce is working to cut back that point,” Ford spokeswoman Emma Bergg instructed the Free Press on Wednesday.
Buyer supply dates range as a result of buyer places; all of those are in North America, she mentioned.
“High quality is a prime precedence,” she mentioned. “Supply timing of roughly 4,500 Mustang Mach-Es is being prolonged as a part of our dedication to ship a top quality automobile to prospects.”
Ford will present a further 250 kilowatt-hours of free charging on the FordPass Charging Community for this supply delay, or the equal of three to 5 cost fill-ups, Bergg mentioned.
As well as, Ford will provide as much as $1,000 or cowl the primary month’s automotive fee for roughly 250 prospects experiencing prolonged delays receiving their Mustang Mach-E, she mentioned.
“We’re attempting to do the proper factor,” she mentioned.
Ford declined to debate causes for the present delay.
The corporate beforehand confirmed Mach-E delivery delays for quality review, as first reported by the Free Press in mid-January. A few of these newest delays embrace these beforehand reported, Bergg mentioned.
A Mach-E on-line discussion board initially buzzed with questions in regards to the letter, asking if it was actual.
The e-mail despatched to the Free Press by a buyer, and likewise posted on MachEForum.com, is excerpted under:
Thanks for placing your belief in Ford Motor Firm and for taking step one towards an electrified future, with the order of your Mustang Mach-E. We’re all so excited to have you ever as a buyer and consider you deserve a wonderful purchasing and possession expertise.
This is the reason we need to take a second to replace you on a few of the challenges we’ve confronted in assembly demand and supply timing for the Mustang Mach-E. We proceed to construct and ship autos on daily basis, however we’re doing so with a meticulous consideration to element and dedication to high quality. Your automobile timing was impacted by one in every of these high quality checks.
We all know you’re anxious to get driving and expertise the 0-60 thrills, zero emissions and extra from the Mustang Mach-E. As a result of we consider that prospects must be handled like household, we’re offering you a further 250 kWh1 of complimentary DC quick charging on us.
Your Mustang Mach-E comes with 250 kWh and you should have a further 250 kWh for a complete of 500 kWh of complimentary charging at Electrify America quick charging stations on the FordPass Charging Network2.
Thanks for selecting the Mustang Mach-E. We all know you’ll be able to hardly wait to get on the highway, and we’re excited to have you ever as part of our Mustang household.
Ford’s 2021 product launches haven’t been with out challenges, starting from COVID-19 provide chain disruption to prolonged post-production fixes.
Ford has also delayed delivery of the all-new Bronco. And the all-new F-150s have been held for quality review in Detroit and at Worlds of Fun near the Kansas City Assembly Plant. The corporate mentioned it has realized from its botched 2020 Explorer launch.
Mach-E gross sales up
Additionally on Wednesday, Ford introduced February gross sales.
The corporate bought 3,739 Mustang Mach-E SUVs, up from 238 in January. The new new automobile has been successful reward, together with 2021 North American Utility of the Year.
In the meantime, Morgan Stanley analyst Adam Jonas wrote in his word launched to the media on Wednesday morning, “Mustang Mach-E Steals Main Tesla Gross sales” and “Tesla’s share of the BEV market declined considerably to 69% vs. 81% within the prior yr. The Ford Mustang Mach-E accounted for practically 100% of the share loss.”
Ford CEO Jim Farley, who took the helm on Oct. 1, has mentioned the corporate is dedicated to lowering guarantee prices and getting issues proper earlier than autos are despatched to prospects. Ford has the chance to chop greater than $1 billion in guarantee prices, he mentioned final month.
Mach-E costs begin at $42,895 for a rear-drive mannequin. Including a second motor powering the entrance axle for all-wheel drive raises the bottom value to $45,595. Costs for at the moment obtainable fashions go to $49,800 for a California Route 1. A restricted first version of AWD fashions bought out at $58,300 apiece. All costs exclude vacation spot fees.